About Us

Ginger & Melanie O'Connor

Mother & Daughter Duo

Mom and daughter duo, Ginger and Melanie, traded in the white fluffy snowflakes of Buffalo, New York for the white sandy beaches of the Gulf of Mexico.  Visiting the sun coast throughout their lives they fell in love with the area, especially St. Armands Circle!  A flare for fashion, a background in family business and the wonderful opportunity to meet and help women endure their own beauty brought Apricot Lane Boutique St. Armands Circle into existence. 

Why Choose Us?

Apricot Lane Boutique St. Armands Circle "wows" mothers and daughters alike with fresh, beautiful, trendy styles daily for women of all ages.  We've created a fun shopping experience full of the latest fashions, jewelry, handbags, shoes, accessories and gifts!  We'll help you create the perfect look for the beach, a casual get together or an exquisite evening out.  We're family owned and operated run by our own mom and daughter duo.  We support and carry fun local merchandise as well as stunning treasures from afar along with quality made in America products.  Supporting Charitable Companies has been our mission from day one and we continue to seek new opportunities to help others.  We wouldn't be here without you, our wonderful customers, you mean the world to us and we thank you for your support!


Apricot Lane Boutique is located at the historical and charming St. Armands Circle just steps away from beautiful Lido Beach on the Gulf of Mexico, just minutes from downtown Sarasota.  Come and visit us for an afternoon of shopping, lunch and watching dolphins play in the alluring blue green waters, you'll find us in the "Aqua Section" of the Circle.  We're looking forward to meeting you!

St. Armands Circle

Apricot Lane Boutique, 464 John Ringling Boulevard, Sarasota, FL 34236

Business Hours

Sunday - Saturday

10 AM - 9 PM